Digital Marketing – ELLIOTS INFOTECH

Digital Marketing & SEO Training

Beginner & Advanced level Classes.
Hands-On Learning in Digital Marketing & SEO.
Best Practice for interview Preparation Techniques in Digital Marketing & SEO.
Lifetime Access for Student’s Portal, Study Materials, Videos & Top MNC Interview Question.
Affordable Fees with Best curriculum Designed by Industrial Digital Marketing & SEO Expert.
Delivered by 9+ years of Digital Marketing & SEO Certified Expert | 12402+ Students Trained & 350+ Recruiting Clients.
Next Digital Marketing & SEO Batch to Begin this week – Enroll Your Name Now!

Digital Marketing Career Tracks :

The number of modules in this online Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules in the duration promised to you, we will conduct multiple online classes every week.

Introduction to SEO

How do Search Engines work?

Indexing & Crawling Basics
Optimizing Crawl Budget
Intro to SEO

Organic Search vs. Paid Search Results

Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool

On-page SEO

HTML Basics

Web Page Basics: What is HTML, JavaScript ,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid

Technical SEO

URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects

Mobile SEO

App Store Optimisation
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
How Schema shows up in SERPs

Off-page SEO

Link Building

What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics

Social SEO

Quora
YouTube Video SEO
Slideshare, Scribd and other Social Channels for SEO

Local SEO

What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local Listings/Citations

Backlink Audits using SEMrush.com

Backlink audit of one website
How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
Google Search Console

Algorithm Updates

History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO

Measurement with Google Analytics

Basics of Google Analytics
SEO Metrics to Measure – On-page, Off-page, Technical
SEO Reporting

SEO Resources, Careers in SEO

Top Blogs to follow for SEO
Free Learning Resources – Moz, Google Analytics
A career in SEO

Search Engine Marketing [SEM/Google AdWords] (5 Modules)

Introduction to SEM – Fundamentals & Case Studies

Consumer Journey
What is SEM? Why SEM?
What is Google AdWords? Why Google AdWords?
Google Network
AdWords Terminologies
How Does the SEM Auction Work?
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.

Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation – Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo

Shopping Campaigns – Introduction

What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips

Social Media Marketing [SMM] (5 Modules)

Facebook Marketing

Creating Content for Facebook & Social Media

Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager

How does Facebook Advertising Work?

Facebook Ad Campaign Objectives
Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

Optimizing your instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing on Instagram
Analytics & Measurement
Instagram Ads

LinkedIn as a Marketing Platform

LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads

Twitter Marketing

Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

Snapchat for business
Building a following
Driving Engagement
Analytics & Measurement

Pinterest Marketing

Pinterest for business
Marketing on Pinterest
Best Practices
Leveraging Rich Pins
Analytics & Measurement

Creating a Successful Digital Marketing Strategy

Social Media Marketing Tools

Hootsuite
Buffer
TweetDeck
Sprout Social

Crafting a Successful Social Media Strategy

10-step framework to crafting a successful Social Media strategy
Building Content That is Inherently Shareable
Creating Content for multiple platforms
Generating content ideas and building a plan
Effective Content Distribution
Evaluating Success